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Insight to Impact.
It's time to turn things inside out.
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Welcome to Outside In, where assumptions give way to the evidence.
If you're here for a fresh perspective, you're in the right place.
Are you gearing up for a new launch, doing a refresh, or scaling faster than your team can keep up? You've done the hard work, but if the plan feels driven more by internal momentum and hunches instead of evidence of market need, it won't land.
​​Outside In flips the point-of-view from internal beliefs and assumptions to your customers' reality. We anchor your strategy in market data, validate assumptions, clarify the right customer, and create messaging that puts value over features.
Get the evidence to execute with confidence, and take advantage of real demand.​​
Outsider Blog
Marketing & Strategy Services
Marketing & Strategy - Services
Why Outside In?
A bit of backstory...
I've learned marketing the best way - by doing it. And I've seen that marketing works when it starts outside the building - with real customers and market signals. That's the Outside In approach.
My career began in earnest, working in "entertainment discovery" (helping millions find "what's on tonight?"). When I shifted to marketing at tech startups a fresh perspective ignited and I haven't looked back. You'll find me mentoring founders as a leader of the local chapter of Founder Institute, advising startups as they begin to build their brand, and working on projects for innovative companies in product marketing.
My edge is providing you with a practical outside perspective. I'm your marketing partner who asks the tough questions, cuts through internal navel-gazing, and aligns your marketing strategy with your business goals. You get an action plan based on evidence - not hunches.
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There are many smart marketing consultants out there; some are my colleagues and collaborators. I have a no-nonsense approach and a persistent focus to reveal the real market opportunity and help you achieve the best outcomes.
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If you need a straighter path from insight to impact, let's get started.
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Some fun facts:
​In my early career, I was overly "logical". (OK, so I'm still a little bit logical LOL!) My favorite phrase was "...but that's not logical..." So my co-workers at the time gave me the nickname, Spock. When Leonard Nimoy and William Shatner showed up for autographs at a big trade show, I had to get in line...
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...and I also goofed around with Beavis and Butt-head and took a punch with George Foreman. Stay tuned for more fun shares!​​​​​​
Bottom Line
Building a business is hard. Marketing is one part of the plan you can't afford to guess you're way through.