Essential

Service Description

Essential: Ideal in the ideation to pre-launch planning stages. Don't spend too much time or resources building a product without taking the first essential step: Market Orientation. Hunches and opinions without data are often barriers to success and to funding. We'll dig in and get clarity and answers to essential questions: 1. Have you identified your ideal customer? 2. Is your problem and solution aligned with the market and the customer pain points? 3. Are you solving the right problem for the right customer? Market Orientation encompasses the foundational elements to strengthen your next stage of growth, and deliverables can include: > High-level review of market trends and adjacent influences > Target market identification and profiles > Customer outreach plan > Competitive analysis, comparisons, and "how you win" positioning You'll have a concrete path on where to focus, who to target, and why. During our free 30-minute discovery call, I'll want to learn about you, your top three challenges, and your goals, and I'll share my background. If it's a fit, we can dig into the details. All services and deliverables are tailored to meet your specific business needs. daria@outsideinstratregy.net