About Daria

I'm a multi-disciplined leader and B2B product marketer with 30+ years of experience working in corporate settings and startups.

 

Graduating from Temple University with a BA in film & communications, I spent my first few years working in ad agencies, then transitioned to B2B marketing in the cable TV industry, where we developed offerings for search and recommendations for movies, TV shows, and music. Later, working with various startups, it became clearer to me how critical it is to KNOW what the market wants before building the MVP. 

 

I have a no-nonsense, hands-on approach. I listen first and ask a lot of questions to get to the core of the what, why, and how. I've honed my skills by doing the work with grit (just like Philly!).  

 

Whether launching a new product or building your startup, it's critical to have a trusted marketer involved early to partner with your team and assure you're solving a true market problem, and not going with assumptions.  

 

Talk to potential customers and investigate the market from the outside in.

 

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