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Know Where to Focus
Change your mindset.
Product/features don't lead.
The market and customers are in charge.
Are you dictating the "problem," or is the market revealing the reality?
Do you really know if you're solving the right problem for the right audience at the right time?
Whether you're just starting or earning real revenue, you shouldn't guess when it comes to building to solve real market problems.
Hunches and opinions are usually barriers to gaining trust, funding, and building a strong team. There's too much at risk. Everyone makes mistakes...but utter failure can be mitigated.
Being market-oriented is a lifelong discipline.
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Research
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Competitive analysis
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Market sizing
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Industry data
Is the problem you think you can solve really a problem?
Is it persistent? Is it urgent? Is it worth paying for?
Let's get started.
A deep understanding of the market you want to serve reduces risk of utter failure.
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