Market Orientation

Section Subtitle

Market Orientation.

Just like landing in a new city, before heading in a certain direction, you take a look at the surroundings, have a map, get a sense of the environment - where it's safe to walk or not.

 a  first step, let's take a look at the surroundings. What are market trends, competition,  offering is ideal for ideation to pre-launch planning stages of a new product, refreshed positioning, or startup. 

Don't spend too much time or resources building a product without taking the first essential step: Market Orientation. Hunches and opinions without data are often barriers to success and to funding. We'll dig in and get clarity and answers to essential questions:

1.  Have you identified your ideal customer?

2.  Is your problem and solution aligned with the market and the customer pain points?

3.  Are you solving the right problem for the right customer?

Market Orientation encompasses the foundational elements to strengthen your next stage of growth, and deliverables can include:

> High-level review of market trends and adjacent influences

> Target market identification and profiles

> Customer outreach plan

> Competitive analysis, comparisons, and "how you win" positioning

You'll have a concrete path on where to focus, who to target, and why.